Orange Global Pte. Ltd.

3D Mascot Design, Art Direction, Branding Design, Web Design, Print Design, Store Design

The Brief:
The client came to me with a 2D character and wanted me to improve what they had.

The Solution:
I proposed making the Brand Mascot in 3D. All other elements like her pets, rooms and costumes were created for different seasonal promotions.

After the character was created, the client was so pleased with the character that she engaged me to enhance the Art Direction of the overall branding of the business. As we moved forward, we started to create an Interactive Flash website using the characters and later expanded into a Franchise business with the Brand Mascot.

Using a brand mascot proved to be very successful, and people remembered the character. We set up our first open stall concept store in Bugis and other push carts in various malls.

My Involvement

  • 3D Character Design
  • Corporate Identity
  • Web Design
  • Ecommerce
  • Art Direction
  • Promotional Art
  • Van Decal
  • Concept Store Visualization and Design
  • Point of Sales Design
  • 3D Animation
  • Nail Art Design
  • Nail Art Lesson Design
  • Nail Art Training

Interested in what you see?

Let us help you with your next project now.